Apa Itu Email Marketing ?

E-mail marketing merupakan suatu bentuk pemasaran secara langsung dengan menggunakan surat elektronik sebagai media penyampaian pesannya. Atau dengan kata lain, setiap pesan yang dikirimkan secara massal kepada para subscriber/pelanggan bisa dikategorikan sebagai email marketing.

Dalam bisnis internet, email marketing sering di identikan dalam hubungannya dengan sistem autoresponder. Karena dengan sistem autoresponder memungkinkan seorang marketer online untuk mengatur strategi pengiriman email secara langsung maupun terjadwal terhadap semua subscriber.

Aktivitas email marketing bisa difungsikan guna :
1. Meningkatkan hubungan antara merchant dengan pelanggan baru dan lama guna mendorong loyalitas pelanggan untuk merespon kembali informasi yang baru.
2. Memperoleh pelanggan baru atau meyakinkan calon pelanggan untuk segera mengambil tindakan.
3. Join venture dengan marketer lain untuk saling bertukar informasi terhadap masing-masing contact list.

Dalam proses email marketing, kita sering mendengar istilah permission marketing. Yaitu suatu metode pengiriman email yang sudah melewati proses dimana sipenerima email setuju untuk menerima setiap informasi yang dikirim. Metode permission marketing sangat direkomendasikan oleh para expert marketer untuk mengurangi aktivitas spam.

Proses permission email marketing bisa kita lakukan melalui opt-in email yang sudah terhubung dengan sistem autoresponder. Opt-in email adalah istilah yang digunakan ketika seseorang diberikan pilihan untuk menerima e-mail yang dikirim secara massal, biasanya berupa mailing list, newsletter, atau iklan. Mendapatkan izin sebelum mengirim e-mail sangat penting, karena tanpa adanya izin maka setiap e-mail yang dikirim bisa dkategorikan sebagai spam.

Best Regards,



sumber : wikipedia.org

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4 Email Marketing Tips

E-mail is the most popular activity on the Internet, with upwards of 90% of internet users having used it. With 63% of the US adult population on line, that opens a market comprising more than 100 million prospective clients. Successfully marketing your business by email can be done. The challenge lies in doing it right.
As surprising as this may sound, there still are quite a few list marketers who offer no way to unsubscribe from their lists.

They think that including a un-subscription link will bring down the subscribers number. Also, maybe they have not considered that if their emails are good, then most people will not want to leave their list. What they may not realize, also, is that an unsub link has to be included in each email – at least that’s the way it is in the US. Also, the unsubscribe link must take them to a web page where they can immediately unsubscribe. One approach that some marketers use is the double opt-in because they think only those who are serious will subscribe. Never try to change things up in your email marketing campaigns, keep it just how people expect it. You need to be able to have customers look at your campaign and right away know it’s your campaign. The people in your list will slowly begin to associate you with a certain brand and they will always have you in the back of their minds. Eventually there will be a sense of trust between you and your prospects. It just goes on to show that you’re professional in your approach and you care about your subscribers, which will get you a lot more sales and a stronger business.

Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips make it easy and powerful for you..

1. Get Permission
Email is one of the most powerful and yet one of the most dangerous mediums of communications
Without permission you not only risk losing customer goodwill and inviting CAN-SPAM penalties, you could end up blacklisted by ISPs that refuse all mail coming from your domain if spamming complaints have been lodged against you. Permission is not difficult to get. Offer something of value--a coupon or promise of special discounts, a whitepaper or informational newsletter--in exchange for the customer agreeing to receive your messages and, often, to provide valuable personal information and preferences. Sign-up can be done on a Web site or on paper forms distributed at trade shows and conventions or by traditional mail, resellers, and affiliated organizations in a business network.

2. Don’t randomly gather email addresses.
We’ve all gotten those junk mails that we didn’t ask for that tell us to “Click here to unsubscribe”. Rarely do those work as listed. Usually, they result in even more junk mail. So, who subscribed us in the first place? Someone either bought a list, randomly generated addresses, or used special software to find your address from message board postings, and web pages. I recommend only using addresses that have specifically been sent to you for information.

3. Do not send your mailings to anyone who hasn’t requested it.
That is considered spam, and violates most ISP’s service terms. If you anger the wrong people, you can lose your Internet connection! Internet Service Providers are increasingly taking harder stances against those who spam.
Collect your addresses in a web-friendly manner.
Doing this insures that those you send email to will welcome your message. You can do this in a few easy ways.

3. Opt in VS Opt Out lists.
An “Opt In” list is one where you specifically ask for information before they send it to you. An “Opt Out” puts the burden of stopping it on you. Increasingly, “Opt Out” lists are generating scorn and hatred from internet users. When someone “Opts In” they are specifically asking you for information. This is one of the more ‘web friendly’ means of doing professional emailing.

4. Track it!.
Tracking the success of mailings is good business, and tracking an emailing is no different. Include a coupon with a special code, or an “Offer Code” to use when registering or purchasing. Be certain to also ask people how they heard about the item/offer.

Best Regards,



Source :
Bob Hubbard e-books.
various sources is processed.

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Constant Contact – Alternative For Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. (wikipedia.org)

Constant Contact Marketing alternatives are fast gaining popularity with the message. This step is used to create and manage e-mail lists and professional newsletters.

With Constant Contact, you get all of the basic features you’d expect with an email marketing service, and lots more besides. This service is unique in the way you are able to get the most out every tool and feature. This level of service enables you to get the most out of all your campaigns. Constant Contact gives your email marketing campaigns a better design with the quality email templates it gives you. There are really no limits on how you can use these templates, as they are appropriate for any type of marketing you may be doing. Best of all, you can edit the template with the editor that’s provided, so it works for whatever campaign you are currently engaged in. This type of feature enables you to launch effective campaigns quite easily. By using this service, you are able to efficiently target your campaigns in much less time than you otherwise could. If you want advanced customizations, you can add on graphics, hyperlinks, contact info and even PayPal. If you are a more experienced user, you can change the template codes. But remember that Constant Contact utilizes XHTML as well as CSS for its design and not HTML. So if you aren’t very experienced with CSS, you can always use the editor, which will make you job simplier. In addition, Constant Contact does not allow you to create customized internet forms. But then again, it does allow you to easily add a subscription box to your website. For instance, if your site is about zebra print bedding and you want to place your opt-in box on the main page of the site you can do so easily with Constant Contact.

Campaigner and Newsberry are also Constant Contact Marketing alternatives for bulk emailing services. Being customized for small industries which are fresh to the field of communication marketing, these businesses take monthly payment dependent on various email ids you add to your inventory.

Best Regards,

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